As a group of students, my class was approached by two budding businesswoman who had merged the subjects of photography and styling, in need of a creative identity.

My idea concerning the elephant and the dog arose from a news article which told the tale of two unusual best friends in the animal kingdom - odd pairs and working perfectly, I decided to create my brand around this. I wanted the brand to be classical with elements of fun showing the right amount of personality yet still appealing to a corporate audience.

Responding to the theme ‘language and social context’ I was asked to create a bibliography based on my findings. It was important that I responded to the theme ‘broadly’ looking for interesting interpretations and meanings. I then had to develop concepts and thumbnail sketches, design and produce comprehensive layouts for a ‘Typographic only’ printed publication.